The right point of view into the future
In 2015, after the success of the first now. edition, we were commissioned to publish the second volume of our series of limited book publications for Trinseo.
For now.02, we disregarded again any of our customers everyday business and product marketing. Instead, we talked about global trends with some internationally renowned thought leaders: with Graham Brown-Martin, author of the education bestseller "Learning {Re}imagined". With Carsten Beck, director of the Copenhagen Institute of Future Studies. With Patrick le Quément, founder of The Sustainable Design School in France and former Renault chief designer with board seat.
We have complemented their scenarios for the global future with our own essays, illustration and photo series on the topic.
- Customer
- Trinseo
- Deliverables
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Strategy
Brand positioning
Photograhy
Illustration
Copywriting
Edition
Content marketing - Year
- 2015
- Awards
- German Design Award 2016
As we expand, we have to change. Let's start with our point of view.
Team now.02
Avoid the trend trap
Content marketing has become an increasingly strong trend, but often remains a half-heartedly developed type of B2B communication. With now.02, we showed again how relevant corporate publishing can look like when it has to be inspirational for decision-makers. Not only with authentic and stimulating content, but also with individual and distinctive design.
now.02 is based on our overall editorial concept for the now. limited book series but has been created in a slightly larger format than now.01. Typography, layout, illustration styles and a photo essay were created solely for this edition and contribute to the high-quality, haptically very pleasant reading experience, additionally supported by the choice of paper and finishing techniques. As usual for all now. books, we published the contents of now.02 also on the digital presence now.connect for the worldwide online audience.
