Brochure: Sustainable Solutions

Synthos

Sustainable Synthetic Rubber Solutions for Today and the Future

Synthos is a leading global chemical company that manufactures and supplies synthetic rubbers, styrenics, crop protection products, dispersions and latex to companies around the world. As a pioneer in sustainability, Synthos is addressing future climate challenges and taking responsibility to lead the way in a greener direction.

We have designed a brochure for the Synthetic Rubber business that provides a good overview of the product portfolio and its versatile solutions for a sustainable future.

Customer: Synthos
Deliverables: Graphic Design
Illustration
Communication Concept
Year: 2022

I chose an approach that clearly focuses on the sustainability aspect of the customer while leaving enough room for a contemporary and well-structured presentation of the product portfolio.
Franziska Fischer, Senior Art Director at Orange Hive

Green spirit

It was important to us to present the Synthos brand and its ambitious sustainability goals in an appealing and interesting way. To do this, we used a play of illustration and realistic photography as well as the accentuated use of brand elements. The goal was to create an individual look with high recognition value.

The various complex initiatives, such as the increased cooperation with Biomotion, the mass balance certification by the International Sustainability and Carbon Certification (ISCC), the use/sale of recycled rubber powder or the development of new products with high performance characteristics also for electric vehicles etc. are clearly explained and visualized.

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