A letter that means the world of plastics
In the synthetic rubber and plastics industry, K is not only a letter. K is the world’s biggest tradeshow for the industry taking place in a three-year cycle. Of course, K is a must for our client Trinseo. In 2016, we supported them from the very first emailing up to the event to create the unforgettable, comprehensive trade show concept “Focus”. Our commitment led to all Trinseo businesses presenting themselves successfully under one roof.
- Customer
- Trinseo
- Deliverables
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Strategy
Creative Concept
Fair Design
Fair Communication
Conceptual Idea Development
Project Management
Coordination & Supervision
Messaging
Illustration
Art Direction
Photography - Year
- 2016
K 2016 provides an opportunity like no other to foster our customer centricity and connect with partners.
Tim Stedman, Senior Vice President at Trinseo Basic Plastics & Feedstocks
Focus on personal relationships
When designing the trade show booth, the idea of “focus” was the way to go. Whether at a meeting in the specially arranged rooms, while strolling by or when having a cappuccino from the barista – at K it became clear how crucial maintaining personal contact with customers and partners is for Trinseo. This atmosphere was also underlined by the specially made works of art, selected book presents and the evening program. Thus the K2016 became the most successful fair for Trinseo ever.
